Has going green gone too far? The 2012 Ford Focus–launching early next year–is set to be decked out in recycled blue jeans in Ford’s latest effort to maximize eco-friendly materials.
The automotive company has a history of experimenting with eco-friendly materials–they’ve even used soy foam cushions before–and the recycled denim will be used in carpet-backing and sound absorption materials for “interior quietness” according to their press release.
I am not sure how I feel about having someones old jeans built into my car…..
Some might not be that appealing?
Then again, some do have a bit more re-use appeal!