Weird Use for Old Jeans

Has going green gone too far? The 2012 Ford Focus–launching early next year–is set to be decked out in recycled blue jeans in Ford’s latest effort to maximize eco-friendly materials.

The automotive company has a history of experimenting with eco-friendly materials–they’ve even used soy foam cushions before–and the recycled denim will be used in carpet-backing and sound absorption materials for “interior quietness” according to their press release.

I am not sure how I feel about having someones old jeans built into my car…..

Some might not be that appealing?

Then again, some do have a bit more re-use appeal!